1 in 4 press releases now AI-generated
AI is now drafting a quarter of corporate press releases, with higher rates in science and tech.
Why it matters
- AI is becoming prevalent in corporate communications.
- Shows rapid adoption of AI tools in professional settings.
By the numbers
- 1 in 4 press releases are AI-generated since ChatGPT's release in November 2022.
- Science and tech press releases have even higher AI usage rates.
- 6 to 10% of LinkedIn job listings show AI-assisted language.
- Smaller firms use AI more, with up to 15% of listings containing AI text.
- UN press releases saw AI-generated text increase from 3.1% in Q1 2023 to 13.7% by Q3 2024.
The big picture
- AI usage in press releases may have plateaued at around 24.3%.
- Lower educational attainment areas show slightly higher AI writing tool usage.
What they're saying
- Full study available in the journal Patterns.
Caveats
- AI usage growth may have plateaued rather than continuing to climb.
What’s next
- Further study needed on whether increased AI adoption leads to more effective communication.