Baby food packaging often misleading, study finds

Study: Baby foods often mislead with fruit images, low actual content.

Why it matters

  • Parents may be misled about baby food nutrition.

By the numbers

  • 200+ products reviewed, 7.5 claims per package on average.
  • 60% had fruit images, but many had minimal actual fruit.

The big picture

  • Misleading claims can lead to poor infant diets.
  • Stricter labeling regulations needed.

What they're saying

  • Comments call for labeling regulation overhaul.

Caveats

  • Study focused on NZ products.
  • Excluded infant formula.

What’s next

  • Potential regulation by Food Standards Australia New Zealand.