Most believe they can avoid littering, but 89% still do.

89% of citizens admit to littering despite believing they can avoid it, with nearly half of urban sites rated dirty.

Why it matters

  • Littering is a widespread issue with health and environmental consequences.
  • Most people think they can avoid littering but still do it.

By the numbers

  • 89% of respondents admitted to littering.
  • 85% believe they can avoid littering.
  • 46.6% of urban sites were rated dirty or extremely dirty.

The big picture

  • There's a disconnect between belief and action in littering behavior.
  • External factors like lack of anti-littering laws and inefficient cleaning systems contribute to littering.

What they're saying

  • Many are surprised by the high percentage of littering.
  • Some think cultural context plays a big role.
  • There's a belief that litterers assume cleanup systems will handle the waste.

Caveats

  • The study is based in Behbaham, Iran, which may not represent global behavior.
  • The study relies on self-reported behavior.

What’s next

  • More education is needed to increase awareness of the health and environmental risks of littering.
  • Policies and infrastructure improvements could help reduce littering behavior.